It’s been a while since I blogged. Due on the @bisdigital blog are some posts about what we learned from Digital Fortnight. In particular, we gathered some great evidence on people’s barriers to engaging online. This little personal experiment described here by Tim is a bit of a precursor to some of the more formal things that we’ll be doing to address how we help people get over some of those barriers.
Thanks to Marilyn and Gwenny’s hard work, I’m beginning to get a better sense for what interests civil servants about digital, and the little things that get in the way.
IT, lack of time and prioritisation of stakeholder organisations and mainstream media, over and above our core audiences, have all cropped up as reasons for slow progress against that all-important Action 14 of our digital strategy.
On a more positive note, there are a growing band of people in the office who have an appetite to roll their sleeves up and get hands-on with digital engagement.
I’ve been wanting to do something to give them a nudge and test my idea that these people could be great advocates for digital.
So, this week I’m sending five of them a package. Inside they will find:
1. A note from me
2. One of Marilyn’s nifty little digital engagement business cards
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